ARB usa collaterial- Desert April 2012

Collateral, print and web work for ARB usa.

ARB usa
Spring content production for ads, collateral, trade-show, and electronic usage in North America 
 A few days in the desert with a shot-list with the Marketing Manager from ARB usa, saw a production run consisting of some of what's featured below. ARB is the largest off-road parts manufacturer in the world, with a retail/distribution network in over 120 countries around the planet. The lifestyle they embrace targets the overland traveler and off-road enthusiast in various markets. 

 The client needed imagery to showcase product in locations consistent with North American places with which viewers w/in the community could identify with. Production was carried out during Easter Jeep Safari in Moab UT, and in Fruita, CO, with a stripped-down crew (no lighting assistance, no retoucher, no first assistant, etc), and was built as a trial for a position with the company. 

This is what we came up with, as a one-man operation. 

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